Tag Archives: transmedia

Creating the future? QR codes + new forms of storytelling

There is something retro about the concept of ‘storytelling’ and I prefer it to the concept of immersive experience when it comes to new media forms, not least because I find that storytelling has an essence of duration, playfulness and process to it. Of course these are edgy, perhaps for some even superfluous distinctions – after all Henry Jenkings in his Transmedia Storytelling 101 blogpost ultimately thinks of storytelling as the means to an end (an experience):

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